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Presented by UFO · Powered by Julie
Redesign Concept · Presented by UFO · Powered by Julie
Research-backed · Grades 5–12 · 30 states

Every girl is built
to lead.She just needs
you in her corner.

ROX turns the largest study of girls in America into programs and tools that help you build her confidence — and help her rule her experiences.

40K+girls reached by the ROX Program
17,000+girls heard in The Girls' Index™
30states and growing
She rules.
ROX girls arm-in-arm, smiling and confident
97%learned critical life skills in ROX
Use Your Voice Rule Your Experiences Embrace Your Confidence Make the World Safer for Girls

Our research has been featured in

The Wall Street JournalForbesNBC NewsNewsweekBattelle
Today's world is hard on girls

We asked 17,000 girls how they're
really doing. Here's what they said.

79%

feel under so much pressure that they feel like they're going to explode.

½

are afraid to lead because they don't want others to think they're "bossy."

50%

don't believe they're smart enough for their dream career.

— The Girls' Index™ 2023, by Ruling Our eXperiences (ROX)

Four ROX girls smiling at the camera
since2006
Who we are

Fiercely committed to girls.

At ROX we know first-hand how discouraging it can feel to watch girls struggle. Since our first research study in 2006, we've scaled nationally — serving thousands of girls and adults across 30 states.

We're the only organization conducting ongoing large-scale studies of girls, then turning that research into programs adults can actually use.

Our Story →

"That once bold, confident girl still resides within her. She just needs you."

The belief behind everything we make
In girls' own words

What changes when she feels seen

"

It was a space I felt comfortable in. We could laugh together and I always looked forward to it. I was happy there.

R
ROX participant87% feel more connected to girls their age
"

I speak up more now when I need to say something or am uncomfortable in a situation.

R
ROX participant92% learn healthy ways to manage conflict
"

ROX is a group where girls can safely share their experiences and opinions. Supportive and welcoming.

R
ROX participant97% say they learned critical life skills
A ROX facilitator and group of girls wearing pink sunglasses
Ready to make the world
better for girls?

Every girl needs an adult just like you to listen and encourage her along the way. ROX helps you be that adult in her corner.

Free tips & strategies

Proven ways to support girls — in your inbox.

Join thousands of parents and educators. No spam, just research-backed strategies that work.